YOUR ADVERTISING RESOURCE FOR THE AUSTIN AREA

2004 Display Advertising Rates
Regional/National Rate - $18.25 per Column Inch/Net
Local Rate - $14.25 per Column Inch/Net
Small Business Rate - $12.75 per Column Inch/Net
Classifieds, Public Notice, Employment, Real Estate - $.40 per word/Net

FREQUENCY DISCOUNT
03 Times - 6%
06 Times - 8%
09 Times - 10%
12 Times - 12%
15 Times - 14%
24 Times - 16%
36 Times or More - 20%

INSERTIONS
LA PRENSA accepts freestanding inserts. The minimum accepted is 1,000. The cost is $75 per thousand

SPOT COLOR RATE
Black + 1 Color .......... $150.00
Black + 2 Colors ......... $250.00
Full Color ............... $350.00

TRANSLATION
Translation from English to Spanish is provided at no charge. Some limitations apply.

AGENCY COMMISSION
15% commission is given to advertising agencies

MECHANICAL MEASUREMENTS
Printing Process: Web Offset
Page Size: Broadsheet Format
Dimensions: 6 Columns X 21.5" (SAU)
6 columns to Page, column width, 2-1/16" with 1/8" between columns
Screen: 65 line screen recommended

DEADLINES
Published on Thursday
Space deadline: Friday, preceeding publication
Camera Ready: Monday, preceeding Thursday publication by 5:00 p.m.

DISTRIBUTION
LA PRENSA distribution includes mailed subscriptions; press boxes strategically positioned throughout the city; delivery of bulk copies to stores, racks, governmental agencies and retail locations in Austin and the surrounding areas.

Mailing Address: P.O. Box 6504, Austin, TX 78762-6504
Physical/Delivery Address: 1704 East 5th St, Suite 103, Austin, TX 78702
Telephone: (512)478-3090
Fax: (512)478-3137
Email: laprensanews@aol.com
Web site: www.austinlaprensa.com
Contact: Catherine Vasquez-Revilla, publisher

La Prensa works!